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LIPCANDY|A lipstick with a personality. From product to packaging, natural and handcrafted all the way. The art of lip staining has been a beauty staple since ancient civilizations. Egyptians were known to be the first real lipstick lovers, and it was in the late 1800s, the French cosmetic brand Guerlain produced the first commercially successful Lipstick.Through the years, Lipstick has evolved from crushed plant powder, coloured berries, pigment dyes, crushed semi-precious jewels to chemically formulated lipstick innovations with shades transforming …

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LINGERIE REVOLUTION |Mayana Genevière is Filling an Important Gap In the Undergarment Industry. Mayana Genevière is a Canadian-made fast-growing luxury lingerie brand started by Nadine Woods, dedicated to support and help women look and feel their absolute best as they transition through the stages of womanhood. Founded in 2010, Mayana Genevière revolutionized the maternity world by introducing an innovative patented design, ALUXTRA®. ALUXTRA® is clasp-free technology that makes breastfeeding easier. Since its launch, this function evolved to support women in …

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Canada Fashion Network |Strengthening the Industry to Bring Canadian Fashion into the Global Spotlight. If there is one thing 2020 has shown us, it is that many Canadian designers have been struggling for years and have fought for recognition in an oversaturated market. The Canadian Fashion industry has a wealth of creative talents with an immense love of homegrown fashion style but has not been able to grow beyond small business status. With COVID-19, some of the homegrown brands– without …

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PR Powerhouse Jessica Panetta on the Relevance of PR & Communication in Fashion. Today, Fashion, society and the world are driven by relationships, first impressions and visual communication. With the fashion industry getting digitally enabled, brand communications increasingly happen on social platforms; so where does the relevance of public relations and communication in fashion stand?In a society fueled by networked communications, information is abundant and readily available to audiences worldwide–rendering the brands more vulnerable than ever to misinformation about their …

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20 YEARS IN FASHION|An Interview with Jamal Abdourahman, VFW Founded in 2000 by Jamal Abdourahman, Vancouver Fashion Week (VFW) is a one-of-a-kind event that consistently brings industry professionals and innovative designers from all areas of the globe to celebrate creativity and diversity in fashion. Known as the west coast’s most prestigious industry event, VFW thrives on inviting the most creative talent. Moving from Toronto to Vancouver in the early ’90s, Jamal Abdourahman fell in love with the West Coast and …

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FASHION MINORITY ALLIANCE | DIVERSITY. INCLUSION. SHARED VALUES. The year of the COVID pandemic was the year that heralded “the great unmasking” of the fashion industry– the resurgence of the issue of systemic racism, waste, pollution, and unethical production and supply chain laid bare. It also ushered in an opportunity for change, a time for significant social change. One such opportunity for leadership and collaboration to impact change was the launch of Fashion Minority Alliance, a Non-Profit and non-partisan organization …

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Fashion Designer Shelli Oh talks about what inspires the narratives of her Fashion. Shelli Oh photographed by Mondo Lulu. Fashion Designer Shelli Oh talks to FORWARD about how her passion for fashion emerged, from where she draws her inspiration and how she helps women and children live free from domestic abuse one design at a time.Indonesian – Canadian Fashion Designer Shelli Oh’s creative eye, elegant perspective and intuitive design, characterized by rich, unique, meticulous details, make her any fashion lover’s …

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Photography Ashley Adams One size doesn’t fit all: SMITHERY takes the old-school concept of dressing for your body shape into the modern day of online shopping. In an era where clothing is flooded with an array of sizes– sizing has become arbitrary, and the fit is a problem in modern fashion. When we can’t find clothes that fit, let alone clothes we like, it can be infuriating. Universal size seems like an appealing solution to our need for finding the …

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e3 KONCEPT | A universal clothing for a more dignified and independent lifestyle. All Images Courtesy of e3 Koncept Representation in fashion saw a gradual and visible shift– in many ways– over the past few years. The celebration of diversity–celebrating people of every age, body size, gender, culture and race– is more apparent than ever. Even so, representation of disability remains an issue that industry is still struggling with, even as diversity is at the forefront in society. Underrepresentation raises …

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Walking on Water (WOW) | We Need Water in Our Lives Water has always been Carl Landry-Berthelot’s happy place. Ever since he was a child, water is where he found his safe place. Born in July, with one of three water signs, Cancerian Landry-Berthelot’s whole life revolved around water being a competitive swimmer, lifeguard, and fashion. “Water is my home and where I feel safe. There is a calmness I love from sunsets on the water.” So, in the end, …

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