Digital Couture Summit

Connects Luxury Houses with Digital Couture at Milan Fashion Week FW’24-25

Nikki Cikaluk, Daria Shapovalova, David Cash and Leila Ismailova | Photo by Vasyl Kalynchuk

As Milan prepares to don its most fashionable attire for the Fashion Week FW/24-25, a groundbreaking event is set to transform the city’s stylish landscape. The Digital Couture Summit is set to redefine fashion boundaries as they bring together innovation, sustainability, and digital revolution in fashion.
FORWARD Fashion Toronto has proudly joined as a leading media partner for the much-anticipated Digital Couture Summit, an invite-only event scheduled for February 21st, 2024, at the trendy Lynk & Co in the heart of Milan.

A Convergence of Innovation and Insight:

As the fashion world converges in Milan, the Digital Couture Summit stands out as a phenomenon of innovation and insight. Esteemed houses like Dior, D&G, and Hugo Boss will engage in thought-provoking exchanges with digital pioneers Seamm and Red DAO and tech leaders such as Ledger and Amazon. It’s a symposium where global innovation leaders will dissect the significance of digitalization in the luxury industry, spotlighting trends pivotal for 2024.
The summit promises an evening of experiences where ideas spark—from panel discussions featuring tech giant Amazon, beauty conglomerate L’Oréal, and secure web3 gateway Ledger delving deep into the essence of digitalization in luxury. Meanwhile, fireside chats with luminaries from the digital fashion world, including Megan Kaspar from Red DAO, will reveal untold stories and secrets.

Experiential Workshops and Showcases:

Guests will be part of interactive experiences immersed in the latest fashion and beauty innovations. VR workshops led by Olska Green focused on drawing, creating digital art, and designing clothing for Web3, AR fitting rooms by Izzy Studio, and next-gen beauty explorations with Chipped x KIKI World or dive deeper into the process behind the design of the phygital product via a showcase presented by Seamm are just a glimpse of what’s in store. Carlota Rodben, the ex-Chanel open innovation manager, adds a literary touch with her newly-published book “Beyond Luxury,” capturing the event’s spirit.

VR Workshop by Olska Green | Photo by Vasyl Kalynchuk

Lynk&Co Club Milano | Photo by Vasyl Kalynchuk

The highlight of the evening – “The Green Matrix,” A Phygital Fashion Showcase:
The evening’s highlight is the one-of-its-kind Phygital Runway Show by Ecoolska & Isadoska. “The Green Matrix” is a phygital fashion show that blends the physical world with digital innovation. This show is proof of sustainable fashion’s potential, focusing on algae’s role in biodesign and upcycling. Cast and organized by Alexandra Artemova, it’s an enchanting fusion of fashion, nature, and cutting-edge technology.

An Evening to Remember:

Concluding in a relaxed networking atmosphere with live music, elegant cocktails, and Italian gourmet delights, the Digital Couture Summit promises to be a memorable convergence of fashion, technology, and sustainability.

Nikki Cikaluk & Olska Green | Photo by Vasyl Kalynchuk
Key information

Date: February 21st, Wednesday
Location: Lynk & Co Studio, Milan City Center, next to D&G Martini and Armani/Casa

Organized by:

Olska Green: Founder of Ecoolska, an entrepreneur with expertise in sustainable fashion, upcycling, and digital fashion and an innovative fashion designer specializing in AI, VR, and AR technologies.
Nikki Cikaluk: Digital Fashion and Web3 Conferences Advisor with expertise in luxury and tech fashion since 2017, working with brands like DRESSX, Forbes, and Rug Radio, among others.

About Digital Couture Summit
Established in 2023, Digital Couture Summit is an immersive fashion event that connects luxury houses with digital couture. Organized by Nikki Cikaluk, a digital fashion and web3 conferences advisor, and Olska Green, a sustainable fashion designer and founder of Ecoolska, Digital Couture Summit made history as the 1st digital fashion summit organized during the Milan Fashion Week, uniting thought leaders from traditional and digital fashion, luxury and beauty. As its mission states, Digital Couture Summit is an immersive experience connecting luxury houses with digital couture, showcasing immersive web solutions, connecting different tech generations and bringing fashion, tech and web3 innovators on stage for thought-provoking talks.

Photo by Vasyl Kalynchuk