The event wasn’t just about dialogue; it was an immersive experience. Guests engaged with interactive workshops and witnessed cutting-edge product showcases, including a live fashion collection showcase by SEAMM that took the guests into the future of fashion through VR and AR fitting rooms. The highlight of the evening, however, was the “Green Matrix” Phygital Runway Show by Ecoolska & Isadoska. “The Green Matrix” is a thrilling blend of the physical sustainable fashion world and digital innovation brought by Olska Green, founder of Ecoolska, a next-gen sustainable phygital fashion brand and Jessica Evans, MA Biodesign Central Saint Martins London, the visionary founder of Isadoska. This show was a narrative of sustainability —where the showcase of “The Green Matrix,” an upcycled collection crafted by Olska Green in Milan entirely from thrifted clothes alongside digital innovations by Jessica Evans, who addressed the importance of sustainable material utilization, showcasing the journey of creating innovative textiles from algae combined with upcycling material— illustrated the dynamic synergy between eco-conscious practices and digital technology. Algae offers a promising avenue for sustainable textile production, blending seamlessly with upcycled materials and providing a natural, eco-friendly dyeing solution. This approach also tackles the issue of overproduction, aligning with Ecoolska & Isadoska’s grand vision to transform the fashion industry into a more sustainable and innovative one. The Digital Couture Summit was not just an event but evidence of the evolving fashion landscape, embracing digital innovation while honouring traditional craftsmanship. As the summit concluded, anticipation for its September SS’25 edition grew, signalling a continuous digital evolution journey in high-fashion echelons.