Together Through One Shared Medium of Fashion Film.
No city in the world offers the cultural diversity of Toronto, Ontario, Canada, making it the ideal city for the Canadian International Fashion Film Festival (CANIFFF)– A film festival that curates a unique experience for both Fashion and Film by bringing the world’s creatives closer together to collaborate, inspire and share their vision and their work.
They showcase the most creative international content at the Festival, events, programming and their online platforms throughout the year. CANIFFF has increased and continues to make Fashion and Film accessible in new ways for brands and businesses who want to engage directly with those working in Fashion, Film, and creative disciplines.
“I feel the virtual revolution we are currently going through has pushed fashion films front and center as the medium for storytelling. After so many decades in Fashion, coupled with my love of film and cultural influences, it’s exciting to now have Canada as a leader on the world stage of Fashion Film Festivals. Toronto is uniquely situated to be the Canadian home for this unique creative platform, as it is one of the most culturally diverse cities in the world,” remarks CANIFFF CEO Roger Gingerich.
Best Fashion Film 2021 – KILL-BURN (TAIWAN)
CO-HOST 2021 Keysi Sayago | Photography Martine Gingerich
On the Inspiration of the Festival
Creative markets inspire me. Design, visual mediums and Fashion are something that never ceases to change, adapt and impress.
It was this inspiration that allowed us to focus on our curation to target specific market groups. Costume Design was a key target for us in 2021, along with Film and Dance. We explored the costume design through interviews with some notable Canadian experts–Designer at Joe Fresh, Joe Mimran; President of CAFT CAD, Deanna Sciortino; Designer Kyriakos Caras; and Henk van der Kolk, co-founder of TIFF. CANIFFF also learned more about the merging of Fashion and Dance in Film with Skylar Campbell, the Principal Dancer with the National Ballet of Canada and his wife Jackie Oakley, Corps de Ballet with the National Ballet of Canada.
On the objective of the existence CANIFFF
Our focus is to highlight global talent in the Fashion Film industry and inspire and motivate creative markets. We bring the world’s creatives closer to collaborate, inspire, and share their vision and work through the filmmaker’s and designer’s eyes.
On fashion film and its relation to Fashion as a creative process and industry
Fashion Film has gained popularity as a medium through which creatives– brands, designers, storytellers and artists–can express a message and promote their products or services while representing the aesthetic of Fashion. The story they tell and their role in the viewer’s/consumer’s decision-making process is significant. Fashion films, which showcase mostly shorts, are quickly growing as the key channel for products and brands to tell their story, with film/video dominating as the most popular content medium.
CANIFFF is uniquely positioned in North America–given that Toronto is the Canadian hub for Fashion and a global hub for Film, CANIFFF has advantaged to gather these two industries under one Festival.
CO-HOST Shayne Stephens | Photography Brogan McNab
INTERVIEW GUEST – Deanna Sciortino – CAFT CAD | Photography Brogan McNab
INTERVIEW GUEST – Kyriako Caras | Photography Brogan McNab
MUSICAL GUEST – Dani Doucette | Photography Brogan McNab
MUSICAL GUEST – Carolina Lopez | Photography Brogan McNab
INTERVIEW GUEST – Skylar Campbell (PRINCIPAL DANCER, NATIONAL BALLET OF CANADA) ; Jaclyn Oakley (CORPS DE BALLET, NATIONAL BALLET OF CANADA) | Photography Brogan McNab
On how fashion film relates to the increasing public awareness of the industry’s impacts on the environment and the exploitation of workers
As the consumer has an ever-increasing appetite for digital content, the Fashion Film medium provides excellent diverse content with messaging going from sustainability, body acceptance, music videos, dance to brands–it fits perfectly in feeding that hunger. Brands, Designers and change-makers have been implementing unique ideas for a long time but can now use fashion films as a medium to share them with other creatives and industries around the world.
On sustainability and how CANIFFF integrates sustainability within its programs/events
In an accurate and concise sense, sustainability is the ability and willingness to keep the planet in the same state of balance as we received through our ongoing choice of behaviour.
Our ECO MESSAGE category is dedicated to that very purpose – It focuses primarily on Fashion Films’ promotion of sustainability through reusing, recycling, and Slow Fashion. Several of these films also represent brands. CANIFFF uses its platform to feature these films as part of our Official Selection and various playlists, along with our Award Show; we promote the concept of sustainability through information and awareness. Further, we run the Festival with staff that work from home.
CEO – Roger Gingerich | Photography Brogan McNab