Mattias Jones: The Design Visionary Bridging Silhouettes with Bytes

Mattias Jones:

The Design Visionary Bridging Silhouettes with Bytes

A Leap from Logic to Luxury

London’s rigorous academic pursuits led Mattias straight into Stockholm’s corporate cauldron. But somewhere between ledgers and logos, the heart yearned for something more; Mattias took a bold step into the design. “There was a certain evening, pencil in hand, tracing a simple sketch for a client when it dawned on me – I was crafting not just designs, but my future,” he reminisces.

Seated amidst a cascade of sketches and digital tablets, Mattias Jones exudes a distinct energy born from an unusual and inspirational journey.
Economics to elegance, corporate jobs to design studios – not the average path one embarks on. But then again, Mattias has never been one for convention. Listening to him talk about his creative journey, one can understand his design sensibilities and enthusiasm.

Mattias Jones

“I was crafting not just designs, but my future” Mattias Jones

What emerged was not just a brand but a statement that led him to conceptualize bold industrial designs, such as sleek room dividers crafted from steel and glass— that won the attention of international architects and elite hoteliers. But true to his nature, Mattias’s restless spirit wasn’t appeased for long. With the advent of the digital era, Mattias embraced 3D modelling, channelling his ability for visualization into something even more avant-garde: fashion and beauty. One ordinary morning, an innocuous row of suitcases ignited a spark. Mattias saw an opportunity. “In a world so rich, why were these designs so uniform?” he asked. A compelling blend of street culture and vintage sportscar aesthetic—That moment laid the foundation for a suitcase line set to redefine industry standards. Much to our excitement, this innovative suitcase line will be released in the Spring of 2024.

Blurring the Lines: Melding Design Worlds

For Mattias, the lines between architecture, fashion, and interior design aren’t just blurred—they are nonexistent and are all mediums of self-expression, he shares. “The geometry of a building, for instance, might inspire the curve of a shoe or the contour of a bag,” he muses.

“The geometry of a building, for instance, might inspire the curve of a shoe or the contour of a bag”

But as the discussion shifts unexpectedly, we discover how his artistic journey transformed when he blended AI into his visual narratives. Taking inspiration from stark journalistic pieces on fast fashion, Mattias painted a riveting AI-assisted tableau – a fashion show in Accra, breathing new life into discarded garments. A statement, a revolution, a future – all rolled into one. It conveyed a strong message about responsibility and sustainability in the fashion industry.

Of Bytes and Brush Strokes

The unpredictability of AI for Mattias is like a whimsical dance partner – occasionally stepping on his toes but often elevating the performance. Mattias recounts, chuckling, an AI project that went awry yet humorously effective: A campaign meant to showcase footwear assistance turned into a delightful, quirky romp of two individuals on a ground hunt.
AI’s consistent inconsistency often leaves Mattias longing for the precision of human touch. “One angle might be perfect, but replicating that perfection becomes challenging,” he laments. But then, that’s the beauty of it – the combined play between the unpredictable machine and the visionary human. Yet, Mattias and AI work well together, opening up new artistic possibilities for him. From rapid prototyping to 3D photography, Mattias leverages AI not as a replacement but as a digital extension of his design philosophy.

3D Shoe model from initial Step to Final render.

AI fashion show in Accra, breathing new life into discarded garments.

The Road Ahead: Balancing AI Innovation with Genuine Expression

Peering ahead, Mattias sees a paradox. As AI democratizes design and computer-aided design becomes more pervasive, the allure of handcrafted authenticity will only magnify—a reverence for the traditional in a digital world.
Ultimately, for Mattias, the heart of design rests in its human connection. Behind every design, behind the AI and the sketches, lies Mattias’s soul – a soul that refuses to be boxed, refuses to be typecast, and continues to explore the boundaries of creativity.
AI may be a powerful instrument that enhances his ideas, but what is the essence of his creations? That’s undeniably, irrevocably human.

In the tapestry of design, where threads of tradition intertwine with digital innovation, Mattias Jones is carving a niche that’s uniquely, distinctively, his own.